Virtual Identities
Palazzo Strozzi
  Strozzina
       
         

 

 


The 2009 Feltron Annual Report
Courtesy Nicholas Felton


Installation view at CCC Strozzina, Firenze
Photo: Martino Margheri





Nicholas Felton (lives and works in New York, USA) spends much of his time thinking about data, charts and our daily routines. He is the author of several Personal Annual Reports that collate countless measurements into a rich assortment of graphs and maps reflecting the year's activities. He is the co-founder of Daytum.com, a site for counting and communicating daily data, and frequent designer of information graphics for numerous corporations and publications. He presents frequently at design and cultural conferences around the world on the creation and consumption of data-driven narratives. His work has been profiled in publications including The Wall Street Journal, Wired and Creative Review.

In 2005 Nicholas Felton started to record and document facts and figures regarding his everyday life: how many times he rides the subway, how often he eats out, how many e-mails he sends or receives, how many miles he travels, and so on. This information has become the parameters that he uses for a statistical survey of his habits and lifestyle. At the end of each year, he displays this statistical research in the form of diagrams, tables, or flowcharts, published in an annual report similar to those used in corporate reporting.
Felton has become a trendsetter in the world of infographics, a discipline that deals with the representation of information using graphic products that seek to reconcile functionality and aesthetics. What he creates is a conceptual work in infographic form. Unconscious behavior and preference patterns become legible, giving us a better understanding of even the most hidden aspects of our identity. His Annual Reports have contributed to a new online trend known as "lifehacking": the practice of gathering and statistically analyzing the various everyday facts of one's life. For these online communities Felton has developed "Daytum Tools", which allow the aggregation, display and publication of their data. In this way Felton's work features surprising analogies with the principle of data mining, a strategy used by companies to predict the buying behavior of potential clients. The data collected from customer loyalty cards or scanned bar codes is entered into databases consulted by firms to create targeted sales offers.





    EVAN BADEN
CHRISTOPHER BAKER
NATALIE BOOKCHIN
ROBBIE COOPER
etoy.CORPORATION
NICHOLAS FELTON
LES LIENS INVISIBLES
CHRIS OAKLEY
SOCIABLE MEDIA GROUP

MICHAEL WOLF
Special project: I AM NEDA
Special project: ME 2.0


         
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