Virtual Identities
Palazzo Strozzi
  Strozzina
       
         

 

 


Seppukoo.com, 2009
Mixed media
Courtesy Les Liens Invisibles+parcodiyellowstone


Installation view at CCC Strozzina, Firenze
Photo: Martino Margheri





Les Liens Invisibles is an imaginary Italian artist duo comprised of Clemente Pestelli and Gionatan Quintini. Their work is an eclectic recombination of pop net culture, reverse engineering techniques, social media subvertising, and any other kind of media re-appropriation. Since 2007 Les Liens Invisibles have been infiltrating the global communication networks in order to join and expand the invisible connections between art and real life. Most of their artworks and interventions reached global media visibility and have been shown internationally. Recent group exhibitions include: (2011) Transmediale 11, Haus der Kulturen der Welt, Berlin; Identités précaires, Jeu de Paume, Paris; GATE(WAY)S, KUMU Art Museum, Tallinn; (2010) Smart Mistakes - Piemonte SHARE Festival 2010, Museo Regionale di Scienze Naturali, Turin; Sonica 2010 Festival of transitory and experimental art, MoTA - Museum of Transitory Art, Lubljana; NETinSPACE, MAXXI - National Museum of the XXIst Century Arts, Rome; Whole Earth Catalogue, neon>campobase, Bologna.


Since 2007 the duo of Italian conceptual artists Les Liens Invisibles has been confronting the role of the individual in social networks and online communities. Their work is underpinned by the wish to return to the freedom of online anonymity that characterized early virtual communities, which had not yet been bound or exploited by a commercial intent.
Taking its name from the ritual suicide performed by samurai to avoid subjection to a new lord, Seppukoo is a website that allowed "digital suicide" through the deletion of one's Facebook profile. A first collective digital suicide was taken at dawn on November 5, 2009 through the use of fake profiles of famous people who committed suicide and which were used as project endorsements.
Les Liens Invisibles proposed spreading Seppukoo like a virus, inciting all the Facebook friends of those who had deleted their profile to do the same. The website was active for just one month, during which time almost 20,000 people voluntarily deleted their profile and sent over one million invitations to do the same from their accounts. Facebook reacted to this tongue-in-cheek action by mobilizing its lawyers, who accused the artists of breaching the privacy of its users. The accusation seems even more absurd considering that the same social network has, in the past, been the focus of criticism for its failure to protect the privacy of its users. In addition to this, Facebook has prevented its users from discussing Seppukoo, labelling it as spam and automatically deleting all posts containing the word.





    EVAN BADEN
CHRISTOPHER BAKER
NATALIE BOOKCHIN
ROBBIE COOPER
etoy.CORPORATION
NICHOLAS FELTON
LES LIENS INVISIBLES
CHRIS OAKLEY
SOCIABLE MEDIA GROUP

MICHAEL WOLF
Special project: I AM NEDA
Special project: ME 2.0


         
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